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The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI
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From the Back Cover
The most successful business proposal answers one simple question: What is the value, in monetary terms, that this project will bring to the organization? Without addressing this, your proposal is simply one of many. But if you can provide a solid answer, you’re starting off well ahead of the competition. The Consultant’s Guide to Results-Driven Business Proposals explains how to develop relevant, effective proposals. By defining content, style, and presentation, you’ll achieve the number-one priority for success: Convince decision makers that the project will provide tangible, well-defined value for his or her organization. The Consultant’s Guide to Results-Driven Business Proposals provides new techniques for: Developing and presenting objectives that impress your client Forecasting cost, impact, and ROI Communicating the value of the proposed project The books also describes who should be involved, the sources of data, and how to work the proposal process for maximum advantage. With The Consultant’s Guide to Results-Driven Business Proposals you have the right tool for presenting a case that grabs the attention of decision makers and wins the contract every time.
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About the Author
Jack Phillips, Ph.D., is a world-renowned expert on accountability, measurement, and evaluation, and provides consulting services for Fortune 500 companies and major global organizations. He has written or edited more than fifty books, and he conducts workshops and presents conferences throughout the world. Patricia Pulliam Phillips, Ph.D., is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She helps organizations implement the ROI methodology in countries around the world.
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Product details
Hardcover: 336 pages
Publisher: McGraw-Hill Education; 1 edition (January 5, 2010)
Language: English
ISBN-10: 0071638806
ISBN-13: 978-0071638807
Product Dimensions:
7.6 x 1.2 x 9.5 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#1,556,388 in Books (See Top 100 in Books)
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